About Me
Greetings! I am Sepanta Pouya, a senior Product Designer and mentor with years of experience collaborating within cross-functional product teams. I have a diverse skill set that includes strategic implementation and facilitating the Design Thinking process. Particularly, my experience has been focused on leading UX and UI projects, consistently prioritizing a user-centric approach.
Connecting the dots between large-scale concepts and pragmatic outcomes is what fuels my passion. I firmly believe that every design, no matter the scale or scope, should have its roots in the needs and expectations of its intended users. In each of my interactions, my commitment is to advocate for the users, building solutions that effectively cater to their requirements.
Experience
Jul 2022 - Sep 2024 | Jun 2025 - Present
Senior Product Designer
Partnerz
• Created user interfaces and experiences for a restock and pre-order Shopify app using the Shopify Polaris design system, serving over 30,000 shops and achieving a 5x growth since my hiring.
• Contributed to a user experience that resulted in a 4.9/5 app rating with over 1,300 five-star reviews.
• Collaborated with the product team to earn the 'Build for Shopify' badge, demonstrating our commitment to excellence.
• Collected and analyzed feedback through usability tests and A/B testing on platforms like UserTesting, driving continuous improvement and maintaining a bounce rate under 28%.
• Actively enhanced app KPIs, significantly reducing churn and increasing revenue, resulting in a +$220,000 monthly recurring revenue—an impressive 7x increase since my hiring.
Jun 2024 - Jun 2025
Senior Product Designer
Pattern
• As the Founding Designer at Soniva.ai, I drive the strategic vision, development, and execution of our AI-powered data collection platform. Soniva is an Agent as an Interviewer that effortlessly fills surveys with the power of voice, simplifying data collection, improving response rates, and creating an engaging experience for users through AI-driven conversations.
• Collaborated with the POKT Network team on 3 key projects, including designing a community dashboard and leading the RetroPGF product design, which assessed 50+ blockchain projects and coordinated 72 referees for $500K distribution. Also contributed at ImpactHub, supporting key initiatives and operations.
• Redesigned the Pattern website, including logo and visual identity, using Webflow for an enhanced user experience.
• Designed an AI-based smart extension for Google Sheets to optimize workflows with advanced formulas.
• Research and design of Pattern Flow for Web2-Web3 integration, enabling automated user workflows.
• Collaborated with a cross-functional team of over 10 members, including AI specialists, developers, managers, and engineers, to deliver a high-quality user experience, also managed a team of 3 graphic and UI designers.
May 2021 - Dec 2021
User Experience Designer
Iran Dargah
• Redesigned the Android application and landing page completely, improving user engagement and desirability for Iran's leading e-commerce platform.
• Achieved 9.5x more active transactions compared to May 2021 due to a better user experience design.
• Created comprehensive user flows for the application and designed high and low fidelity wireframes, visual designs, prototypes, A/B tests, and usability tests.
• Designed UI motions for both website and app, creating engaging and intuitive user interactions.
• Conceptualized and implemented new design elements and interfaces for various celebrations, including Persian Yalda Night, enhancing cultural relevance and user connection.
• Designed social media and website elements while improving the company's visual identity to maintain brand consistency.
• Ensured all design features were in line with central bank laws and regulations, maintaining compliance while delivering innovative solutions.
Jan 2019 - Present
User Experience Designer and mentor
Freelance
With more than six years of professional experience in the field of UX and Visual Design, I have had the pleasure of working with a diverse range of clients to provide innovative design solutions that improve the overall customer experience. Throughout my career, I have collaborated on 10+ UX and product design projects and contracts with small and large companies based in Canada, Iran, Denmark, Spain, Ukraine, and Saudi Arabia. My unique perspective and diverse experience enable me to provide valuable insights and creative solutions that drive success for my clients. I am passionate about sharing my knowledge and experience with others and have become a skilled mentor in UX and Visual Design. By providing tailored guidance, comprehensive feedback, and personalized support, I help aspiring designers and industry professionals alike take their skills and abilities to the next level.